What is Marketing: A 30,000′ View

What is Marketing? A 30,000′ View of Building Value and Relationships Editor, MGI March 2023 What is Marketing? Marketing is the process of creating value for customers and building strong customer relationships to capture value in return. It involves...

AI for Marketing: 5 Areas with Big Impact

Advancements in AI are fueling a revolution in marketing and the tools marketers use to attract and retain customers Editor, MGI March 2023 AI for marketing. Here are 5 areas marketers will benefit from using the latest batch of AI tools and examples of each. Chatbots...

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