Advancements in AI are fueling a revolution in marketing and the tools marketers use to attract and retain customers
Editor, MGI
March 2023
AI for marketing. Here are 5 areas marketers will benefit from using the latest batch of AI tools and examples of each.
Chatbots
Chatbots are computer programs that can simulate conversations with humans. They are often used in customer service applications but can also be used to automate marketing tasks such as lead generation and appointment scheduling. Some examples include:
- ManyChat: ManyChat is a chatbot platform that is used to automate customer service, lead generation, and appointment scheduling.
- Chatfuel: Chatfuel is another popular chatbot platform used to create bots for various purposes.
- Dialogflow: Dialogflow is a chatbot platform from Google that allows you to create natural language chatbots.
Content Generation
AI generates blog posts, articles, and even creative materials like videos and images. This can free up marketers to focus on other tasks and help ensure that content is always fresh and relevant. Some examples include:
- Jasper: Jasper is an AI writing assistant that can help you create content, including blog posts, articles, and even creative materials like videos and images.
- Copy.ai: Copy.ai is another AI writing assistant that can help you create content for marketing purposes.
- ClosersCopy: ClosersCopy is a tool that can help you generate high-converting copy for your marketing campaigns.
Personalization
AI can help personalize marketing campaigns by targeting them to specific individuals or groups. This will help improve marketing campaigns’ effectiveness and increase conversion rates. Some examples include:
- Personalyze: Personalyze is an AI-powered personalization platform that can help you personalize your marketing campaigns by targeting them to specific individuals or groups.
- SendPulse: SendPulse is a platform that can help you send personalized email and SMS campaigns.
- Omnisend: Omnisend is a platform that can help you send personalized email and SMS campaigns and push notifications.
Predictive Analytics
AI is also used to analyze data and predict future trends. Marketers can use this information to make better marketing decisions, such as where to allocate resources or which products to launch. Some examples include:
- Domo: Domo is a business intelligence platform that can help you analyze data and predict future trends.
- Tableau: Tableau is another business intelligence platform that can help you analyze and visualize data in various ways.
- Qlik Sense: Qlik Sense is another business intelligence platform that can help you analyze data and visualize it in a variety of ways.
Social Media Marketing
AI can automate social media marketing tasks such as posting content, responding to comments, and analyzing data – helping to save time and improve efficiency. Some examples include:
- AgoraPulse: AgoraPulse is a social media management platform that can help you automate social media marketing tasks such as posting content, responding to comments, and analyzing data.
- Hootsuite: Hootsuite is another social media management platform that can help you automate social media marketing tasks.
- Sprout Social: Sprout Social is another social media management platform that can help you automate marketing tasks.
These are just a few examples of the many AI for marketing tools available. As AI technology develops, we expect to see more innovative and effective marketing tools emerge. For more on this subject check out Marketing Trends and Predictions for 2023
