by MGI Staff | Jan 23, 2025 | Marketing
Tips for making campaigns look big-budget on a shoestring Introduction A few years ago, I walked into a small pizzeria that had just launched a grand opening “campaign.” Their big marketing move? An 8.5×11-inch flyer slapped onto the window, with a pixelated logo...
by MGI Staff | Jan 22, 2025 | Email
Introduction Picture a centuries-old monarch who has ruled the land for ages—wise, respected, and undeniably powerful. Yet, with every passing year, a new challenger steps forth claiming to be the next big thing: social media, SMS campaigns, AI-driven chatbots, and...
by MGI Staff | Jan 22, 2025 | Marketing
Introduction Remember the smell of freshly baked chocolate chip cookies wafting through your kitchen? You eagerly grab one, only to discover—to your horror—that the cookie jar is empty. That fleeting disappointment encapsulates the current digital advertising...
by MGI Staff | Jan 21, 2025 | Social Media
Introduction TikTok: the land of viral dances, quirky memes, and inexplicably catchy soundbites. What started as a platform for lip-syncing teens has exploded into a cultural juggernaut with over a billion users and massive influence on consumer behavior. In 2025,...
by MGI Staff | Jan 20, 2025 | Marketing
Introduction There’s a lot of noise about artificial intelligence (AI) these days. Some folks are convinced it’s here to steal their jobs, while others are certain it’s going to take over the world—probably after it finishes binge-watching your Netflix...
by MGI Staff | Jan 19, 2025 | Blogging
A Summer Internship That Changed Everything When I was 19, I spent a summer interning at a bustling financial services firm, convinced the path to success lay in my lightning-fast data entry skills and near-obsessive attention to detail. My supervisor, a meticulous...
by MGI Staff | Apr 1, 2024 | Marketing
Affiliate marketing can be an effective monetization tool for many niches Editor, MGI March 2023 Affiliate Marketing is a marketing model in which third-party publishers promote a merchant’s goods or services and receive a percentage of the sales or web traffic...
by MGI Staff | Mar 28, 2024 | Marketing
What is Marketing? A 30,000′ View of Building Value and Relationships Editor, MGI March 2023 What is Marketing? Marketing is the process of creating value for customers and building strong customer relationships to capture value in return. It involves...
by MGI Staff | Mar 27, 2024 | Marketing
Advancements in AI are fueling a revolution in marketing and the tools marketers use to attract and retain customers Editor, MGI March 2023 AI for marketing. Here are 5 areas marketers will benefit from using the latest batch of AI tools and examples of each. Chatbots...
by MGI Staff | Mar 27, 2023 | Marketing
Here’s a short list of what we think will be the Top 10 Marketing Trends to watch in 2023. Editor, MGI March 2023 Artificial intelligence (AI) will become more prevalent in marketing Marketers will use AI to analyze data and provide insights into customer...
